KAFTAN IT YOUR WAY
If you had to choose one item of clothing to wear forever, many would pick a kaftan—and for good reason! This effortlessly stylish garment offers unbeatable comfort with its free-flowing silhouette, flattering all body types while gracefully moving with you. Kaftans come in an array of vibrant colors and prints, making them versatile for any occasion.
Perfect for balmy summer days, kaftans combine bohemian charm with practicality. Whether you're lounging at home or stepping out, it's the ultimate breezy and chic wardrobe addition. Ready to refresh your summer style? Dive into the world of kaftans!
The Model is wearing our Always In Style Green Kaftan with a beautifully embellished gold neckline and loose sleeves making it look more elegant and trendy.
Check it out from our website - https://studiojshop.com/
The kaftan, a timeless garment steeped in history, has long symbolized exoticism and bohemian charm. Originally a Persian word, "kaftan" refers to a loose-fitting robe or tunic, a style believed to have originated in Ancient Mesopotamia. Over the centuries, it became a staple across Middle Eastern and North African cultures, valued for its effortless fit and practical design.
While kaftans have always been a popular choice for their comfort, the more elaborate designs were reserved for royalty, often serving as opulent gifts exchanged between courts. Today, the kaftan continues to captivate with its blend of cultural heritage and modern-day versatility.
The Model is wearing our Always in Style Red kaftan with gold indie prints and borderlines giving it an elegant and trendy look.
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Kaftans have long been a go-to for style-savvy celebrities, making appearances at beaches, parties, weddings, and even cocktails. Loved for their comfort and elegance, kaftans allow stars to make effortless fashion statements.
This timeless trend has resurfaced repeatedly in fashion history, most notably in 1967 when the Beatles, inspired by their journey to India and their guru Maharishi Mahesh, popularized kaftans as part of their "India Experience," influencing music and global style alike.
The Model is wearing our Always in Style White Kaftan with Black beads neckline designed to make you look effortlessly chic.
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In the 1980s, the kaftan lost some of its appeal among trendsetters but remained a staple for a more mature audience. However, with the resurgence of vintage fashion, many stars are once again embracing the kaftan for interviews, events, premieres, and galas. Celebrities such as Christina Hendricks, Mary-Kate and Ashley Olsen, Rachel Zoe, Nicole Richie, Jennifer Lopez, Beyoncé, and Kris Jenner have been spotted wearing kaftans in the spotlight.
The kaftan was also popularized by iconic designers like Christian Dior and Balenciaga, who introduced it as a loose evening garment.
More recently, the kaftan has become a favorite for Bollywood’s It-Girls, making waves as a #OOTD and #OOTN choice. Celebrities like Kareena Kapoor Khan, Dia Mirza, Nora Fatehi, Priyanka Chopra, Sonam Kapoor, Sonakshi Sinha, and many more have perfected the art of styling the kaftan, proving it's a timeless and versatile fashion statement.
The model is wearing our Always In Style Peacock Kaftan which is a Dark blue kaftan, which stands out from the crowd because of its contemporary design & gorgeous colour.
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Here’s why you should invest in a kaftan:
Chic all year: Kaftans are loose, vibrant, and perfect for all seasons. They’re light, comfortable, and versatile for any occasion, whether worn with leggings or accessories. A go-to outfit for any time or place!
Budget-friendly: Trendy, comfortable, and affordable. With stunning prints and unique designs, kaftans offer style without breaking the bank.
One size fits all: No matter your body type or age, kaftans flatter everyone. They’re designed to be effortlessly chic on all women.
For every occasion: From beachwear to date nights, weddings to staycations, kaftans work for any event. Add accessories or heels for a polished look—just ask Bollywood’s Kareena Kapoor Khan, who made them a stylish home outfit.
Design your own look: Kaftans let you get creative! Add belts, jackets, or accessories like bracelets, sunglasses, or a matching turban to customize your style.
Stylish Maternity Dress!
During pregnancy, a woman needs to wear a comfortable and lightweight pregnancy dress or a maternity suit for health reasons. Well, Kaftan dresses are ideal in this situation and can be easily worn because of is free-size design. To add to it, Kaftans are known be trendy and stylish, hence Kaftan is not your average maternity style and that’s what a pregnant woman needs - comfort and style.
Pick a kaftan, style it your way, and voila! You've got yourself a multi-purpose fit.
The Model is wearing our Always In Style turquoise Blue Kaftan with a beautiful outshining gold neckline fit for a perfect Redefine & Leisure wear.
The Model is wearing our Always In Style Black Kaftan with loose sleeves and gold printed patterns. The Golden embellished Neckline makes it the most exotic one.
You can visit our website to checkout our collection of Kaftans : https://studiojshop.com/
The kaftan adapted to the fashions of the 1970s, offering a simple silhouette that could be adorned with beads, bold patterns, or sleek minimalism, as seen in Halston's designs. Women entertaining at home often wore kaftan dresses, while the style's popularity in the U.S. grew due to its association with exoticism and comfort, brought by travelers on the Hippie trail. By the mid-1970s, the kaftan shifted away from high fashion and became more linked to resort wear.
In the 1990s, Tom Ford brought the kaftan into the realm of high fashion with a micro-mini version for Gucci's Spring 1996 collection, evoking eroticism and nostalgia for the 1960s. Designers like Temperley, Matthew Williamson, Naeem Khan, and Elie Saab have reintroduced the kaftan, incorporating intricate beadwork and embroidery for red carpet looks. The kaftan's bold, graphic silhouette allows designers to add their unique touch while maintaining the comfort and modesty that make it universally appealing.
