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Jinders: Singapore's Leading Indian Fashion & Bridal Shop

During the COVID-19 crisis, CEO Soniyah Sidhu and her friends from Singapore American School initiated a food bank to support migrant workers in Little India with home-cooked meals, essentials, and financial aid. Their small act of kindness grew into a meaningful community effort, helping both workers and small businesses survive the challenging times. This heartfelt journey highlights the power of compassion and the resilience of local businesses, reminding us that even the smallest gestures can make a lasting impact.

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Being a Small Business Owner Post-COVID: Challenges & Resilience

Written by CEO Soniyah Sidhu.

A personal journey by Soniyah Sidhu, CEO of Studioj by jinders, sharing the resilience, passion, and challenges of running a small business in Singapore. From embracing the digital world to building an online presence for Indian ethnic wear, this blog highlights the key takeaways that have kept Studioj by jinders thriving. Read on to discover the determination, learning process, and gratitude that fuel this success story!

 

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 Jinders Singapore

Written by CEO Soniyah Sidhu.

This Diwali, I stepped out of my comfort zone with a stunning digital kaftan for a cozy family evening—and it was a total hit! Meanwhile, my mom dazzled in her breathtaking Farah Talib Aziz ensemble. Now, the big question: Should I add more kaftans to my wardrobe? Yay or nay?

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KAFTAN IT YOUR WAY
If you had to choose one item of clothing to wear forever, many would pick a kaftan—and for good reason! This effortlessly stylish garment offers unbeatable comfort with its free-flowing silhouette, flattering all body types while gracefully moving with you....
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