Copy of About Us

Jinder's Legacy

since 1995

Our Team

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Soniyah Sidhu is the CEO of Jinders Studio, StudioJShop.com and Kaftans by Studio J. A fashion entrepreneur, workaholic, and self-proclaimed chaos creator, she has spent years building businesses driven by instinct, speed, creativity, and a constant flow of new ideas. Soniyah thrives where fashion, branding, business, and controlled chaos come together. Professionally skilled in creating pressure and opportunities simultaneously, she somehow manages to turn casual conversations into business meetings. Her hobbies include sending midnight voice notes, saying “small task only” before giving 14 instructions, and treating every week like peak festive season. Slightly dramatic, highly ambitious, always multitasking — she fully carries main-character business owner energy.

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Kuljinder Kaur is the Founder of Jinders, whose vision, passion, and dedication laid the foundation of our brand. With a deep love for craftsmanship and timeless fashion, she built Jinders with the dream of creating elegant designs that celebrate tradition, quality, and individuality. Her journey is a reflection of hard work, resilience, and an unwavering commitment to excellence. Through her leadership and creativity, Kuljinder Kaur has not only built a brand but also a family of skilled artisans and professionals who share the same values and passion. Her inspiring vision continues to guide and shape the growth of Jinders, making it a name trusted and loved by clients across the world.

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Meet Rubaina Preeti Patni — the Brand Manager at Studio J & Jinder’s, bringing creativity, strategy, and passion to the brand’s journey. Starting her journey in a more casual role, Rubaina gradually evolved into managing key responsibilities across e-commerce, influencer collaborations, and day-to-day brand operations. Her dedication, adaptability, and creative mindset have made her an integral part of the team’s growth and success. She thrives in a dynamic environment that constantly encourages innovation, learning, and collaboration. What she values most about being part of Jinders is the strong team spirit — where ideas are nurtured, creativity is celebrated, and everyone grows together. Being a part of a fast-growing and creatively driven brand continues to be an inspiring and rewarding journey for her.

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Meet Teejay — our Business Development Manager and a valued member of our team for the past 4 years. With her strong communication skills, dedication, and passion for growth, Teejay plays a key role in building relationships and expanding our brand presence. She works closely with clients and partners to ensure a seamless and personalized experience for everyone associated with us. Her professionalism, leadership, and commitment have contributed immensely to the growth and success of our brand, making her an integral part of our journey.

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Meet Neha Yadav — our Shopify Backend Website Manager and a valued part of the Jinders family for over 7 years. Based in Mumbai, Neha plays a key role in managing the day-to-day operations of our online store. From product uploads and inventory management to collection updates and overall website maintenance, she ensures that the backend runs smoothly and efficiently at all times. With her dedication, consistency, and strong understanding of e-commerce operations, Neha helps create a seamless and user-friendly shopping experience for our customers. Her long-standing commitment and attention to detail continue to contribute significantly to the growth and success of the brand.

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Vinoth is a Senior Digital Marketing & AI Automation Specialist with 12+ years of experience in organic and paid channels. He specializes in Google Ads, Meta campaigns, SEO, and AI-powered automation to drive conversions and business growth. Certified in Google Ads, GA4, and Google Tag Manager, Vinoth helps businesses maximize digital ROI across e-commerce, tech, and retail.

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Meet Kathir — our Growth Manager, dedicated to driving the brand’s vision and expansion. With a strategic mindset and passion for innovation, Kathir plays a vital role in strengthening our presence and creating new opportunities for growth. From building partnerships to enhancing customer experience, he works closely with the team to ensure the brand continues to evolve and reach new heights. His dedication, leadership, and forward-thinking approach make him an important part of our journey and continued success.

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Meet Priya — a passionate Digital Marketing Enthusiast dedicated to driving online growth and building impactful brand experiences. With hands-on experience in SEO, Amazon Ads, Google Ads, Facebook Ads, Shopify, Lazada, and Social Media Marketing, [Name] brings a strong understanding of the digital landscape and e-commerce industry. Skilled in campaign management, optimization, and performance-driven marketing strategies, they play an important role in enhancing brand visibility and customer engagement. Their passion for creativity, analytics, and continuous learning helps contribute to the growth and success of the brand across multiple digital platforms.

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Jinders.Meet Namrata Bandre — an important part of the Jinders team, responsible for managing accounts and daily transaction reporting. With strong attention to detail and a commitment to accuracy, Namrata oversees financial records, monitors daily transactions, and ensures smooth accounting operations. Her organized approach and dedication help maintain transparency and efficiency in the brand’s day-to-day financial processes. Through her reliability and professionalism, Namrata continues to play a key role in supporting the smooth functioning and growth of jinders.

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Meet Deshi — the heart of our team and our oldest employee, serving as the HR of our brand. With years of loyalty, dedication, and care, she has been an integral part of our journey and growth. Known for her warm personality and supportive nature, Deshi Aunty ensures that our workplace feels like a family, always looking after the team with kindness and guidance. Her experience, commitment, and strong values continue to inspire everyone around her, making her one of the most cherished members of our organization.

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Meet Payal Priya — our Retail Manager, dedicated to creating a seamless and memorable customer experience. With her strong understanding of fashion retail and customer service, Payal plays an important role in managing store operations and ensuring every client receives personalized attention. Her professionalism, dedication, and eye for detail help maintain the quality and elegance our brand is known for. Through her hard work and commitment, Payal continues to contribute significantly to the growth and success of our retail journey.

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Meet Jaya — an important part of our retail team, dedicated to handling boutique clients with care and professionalism. With her friendly approach and strong understanding of customer needs, Jaya ensures that every client enjoys a personalized and comfortable shopping experience. From assisting with outfit selections to managing client relationships, she plays a key role in creating a warm and welcoming boutique environment. Her dedication, communication skills, and passion for customer service make her a valued member of our team.

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Meet Iqbal — a talented tailor who has been a valued part of our team for the past few years. Known for her dedication, precision, and passion for craftsmanship, Iqbal brings care and attention to every outfit she works on. Her expertise and commitment to quality help ensure that each piece is beautifully tailored and finished to perfection. With her hard work and experience, Iqbal continues to play an important role in maintaining the elegance and craftsmanship that define our brand.

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Meet Kalim — the heart behind our craftsmanship at Jinder’s. With years of dedication and experience, Kalim has been an invaluable part of our journey. As one of our senior tailors, his precision, patience, and passion for tailoring bring every design to life with perfection and care. Known for his humble nature and exceptional workmanship, Kalim ensures that every outfit reflects the quality and elegance our brand stands for. His long-standing commitment and expertise continue to make him a cherished member of our boutique family.

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Meet Wajid — a skilled tailor and an important part of the Jinders family for the past 5 years. With his dedication, craftsmanship, and attention to detail, Wajid plays a key role in bringing our designs to life with precision and care. His passion for tailoring and commitment to quality ensure that every piece is finished to perfection. Over the years, Wajid has become a trusted and valued member of our team, contributing his expertise and hard work to create outfits that reflect elegance, comfort, and timeless craftsmanship.

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The Story behind Jinder's

Founded in 1995 by Mrs. Kuljinder Kaur, Jinder's began as a solo venture in her garage with a vision to create high-quality, authentic clothing. Known for her exceptional styling skills, Mrs. Kaur quickly built a loyal clientele by selecting outfits that perfectly complemented each client's appearance.
In partnership with Mrs. Soniyah Sidhu, a graduate of the Indian Institute of Fashion Design, Jinder's grew from a boutique into a complete fashion destination. Blending traditional Indian aesthetics with modern designs, the duo has created a brand that balances heritage and contemporary style.

Located in Singapore’s vibrant Little India, Jinder's has been a leading boutique for Indian fusion wear for over 28 years. We specialize in bridal couture, custom-made outfits, sarees, and fashion jewelry, all crafted with attention to detail and exceptional quality.
With a loyal following across Singapore, Malaysia, Australia, Indonesia, and the United States, Jinder's also provides in-house tailoring to ensure the perfect fit for every outfit.

About Studio J

Studioj by Jinders is our online boutique offering a curated selection of stylish Indian clothing from Singapore. We feature elegant women’s wear, including Kurtis, Kurtas, Tunics, Kaftans, and Anarkalis, alongside exclusive designer pieces from emerging Indian brands. To complete your look, we also offer a selection of luxurious accessories and fashion jewelry.
This online extension of Jinder's brings the best of Indian fashion to your fingertips, blending tradition with contemporary style and making it easy to sho

team singapore

Jinders' success is driven by our dedicated Singapore team. Led by founders Soniyah Sidhu and Mrs. Kuljinder, the team includes Teejay, Payal, Deshi, and Lovely, who manage daily operations and ensure an exceptional customer experience. Our expert tailors, Kalim, Wajeed and Iqbal, provide precise tailoring services. With over 12 years of combined experience in retail, customer service, and business management, this team upholds Jinders’ high standards. Visit our store on Selegie Road to meet them in person.

Team India

Supporting Jinder's from India is our dedicated team, including Neha, Nidhi, Vinoth, Sonali, Namrata, and Preeti. They manage key areas such as website development, social media, marketing, accounting, merchandising, and styling to ensure the highest quality back-end experience for our customers.

OUR REVIEWS

Jinders and Studio J, with a 4.3-star rating on Google, are committed to providing exceptional customer service and a carefully curated selection of garments. Our customers consistently commend the friendly staff, high-quality products, and personalized service. We take pride in offering tailored fittings and attentive care to each client. Scan the QR codes to read our reviews on Google and Facebook.

Services

Customisations & Alterations

Customisation & alteration service is provided by Jinders, our parent company for outfits bought on StudioJ & at Jinders(based in Singapore ).

Occasionally we take up customisation & alterations of all sorts of Indian outfits, designer outfits & bridesmaids & bridal wear on special requests by clients.

Customisations & Alterations

Tailoring

Tailoring service is provided by Jinders, our parent company for fabrics etc bought on StudioJ & at the Jinders store.

Occasionally we take up designing & tailoring services to create designer outfits from saris & loose fabrics,stitching of punjabi suits & stylish outfits from fabrics not bought at Jinders. We also occasionally take orders to stitch Indian outfits, bridesmaids & bridal wear on special requests by clients.

Tailoring